A set of Snapchat filters was designed for several concerts and promotional events put on by a hip-hop radio station in San Diego.
These filters supported geo-targeted marketing efforts by giving attendees a branded, shareable way to capture the moment and connect with the station during live events.
These designs were produced during the founder of Redideo Studio, Daniel Travers’s full-time role at iHeartMedia and are showcased here as part of the studio’s portfolio.
Understanding Geo-Targeted Marketing
Geo-targeting delivers creative assets to users in specific locations.
For concerts and live events, this means filters become available only to people inside a defined event zone.
When attendees opened Snapchat within that area, they gained access to artwork designed for that specific promotion, allowing brands to connect with users who were already creating and sharing content.
Why Snapchat Filters Work for Events
Snapchat filters enhance user-generated content by adding visual elements that fit the theme of an event.
When aligned with an artist or campaign, these overlays encourage fans to share photos that highlight both the performance and the brand.
This creates organic reach without requiring additional steps from the audience.
The Design Approach
Custom Snapchat filters were created for a series of concerts and promotional campaigns.
Because licensed photos couldn’t be used, each filter included a custom illustration of the performer and followed Snapchat’s design guidelines.
The filters were then deployed in targeted event zones for attendees to access during the shows.
Filters Designed for the Campaign
Client Testimonials
Valerie C
“Daniel has done a great job with helping the brand I manage elevate our social media advertisements. He is a very skilled videographer and editor and an excellent source of information and advice when it comes to digital marketing. I highly recommend him and will continue to work with him in the future! 🙂 Thanks Daniel!” – Google Business Profile
Adriana G
“Daniel is a very creative person with a great business acumen. He helped my company come up with a name that will increase SEO and created a unique logo that everyone in the company loved. He is friendly, on time and very professional. I would highly recommend his services.” – Google Business Profile
Alex W
“Daniel is my go-to resource for all things Digital – Graphic Design, Video Production and Website / Word Press Development. He’s both an Artist and a Strategist, and he’s always my first call when I need quality work at affordable rates.” – Google Business Profile
Start Your Project with Redideo Studio
Redideo Studio creates branded assets for concerts, events, social campaigns, and location-based marketing.
If your project needs creative visual elements that support engagement and recognition, the studio can assist with concept, design, and deployment.
Share with others
About The Author
With 20+ years in digital media and marketing, Daniel Travers is the visionary of Redideo Studio, a San Diego-based creative agency. His expertise spans digital marketing, website design, video production, social media, and creative services.
Daniel’s collaborative work includes renowned brands such as iHeartMedia, Disney, Lexus, and more.
He holds a BFA in Photo New Media from the Kansas City Art Institute, along with an AAS in Graphic Communications from St. Louis Community College.
Ready to get your business noticed online?
Let’s make it happen – just hit that Book a Meeting button below!