About Daniel Travers
Welcome to the official page of Daniel Travers, also known as “Redideo.”
I’m the founder and creative director of Redideo Studio, a San Diego-based creative agency specializing in branding, video production, website design, and digital marketing.
I bring more than 20 years of experience in creative and digital media, including 13+ years at Clear Channel/iHeartMedia San Diego, where I produced and managed digital content across multiple radio stations.
For as long as I can remember, creativity has been at the core of who I am. From a young age, I found satisfaction in drawing, sketching, and experimenting with art, whether it was portraits of friends, graffiti, or cartoon characters. My passion for creativity led me to take art classes at the Nelson-Atkins Art Museum in grade school. Across the street stood the Kansas City Art Institute, and I remember telling myself, “One day, I’m going to go there.”
That journey was not a straight path. In middle school, I discovered urban and street art, which reshaped my view of expression and gave me a bolder, more dynamic approach to creativity. In high school, I took commercial graphic design vocational-technical classes, diving into structured design principles while continuing my personal artistic explorations.
Like many creatives, I faced challenges along the way. I went through a rough phase, left high school, and earned my GED instead of a diploma. But art remained a constant, a creative anchor that helped me refocus and move forward. I went on to earn an AAS in Graphic Communications, refining my technical skills, and eventually earned a scholarship to the Kansas City Art Institute, where I received a BFA in Photo New Media.
The Intersection of Art, Music, and Motion
At KCAI, I wasn’t just focused on visuals. I was also drawn to music. As electronic music gained mainstream popularity, I became fascinated with how sound, visuals, and pacing could work together to create an emotional response. That interest continues to shape my video marketing approach today, influencing my use of rhythmic cuts and motion-driven storytelling.
I’ve always enjoyed experimenting across different artistic mediums, from painting vinyl records and creating abstract art to exploring algorithmic art. My fascination with fractals began in college with 2D mathematical patterns and expanded with the emergence of the Mandelbulb in 2009, opening new possibilities for exploring complex three-dimensional forms through digital art.
My interest in combining different creative mediums also led me into animation, where I created and directed Captain Sewer Pickle, a lowbrow comedy series about a fictional radio show and superheroes.
The Evolution into Redideo Studio
My creative interests grew into a career in web design, video production, and digital media. Working across these disciplines taught me how design, technology, and content could work together to reach audiences and support business goals.
During my 13+ years working full-time at Clear Channel/iHeartMedia San Diego, I produced and managed digital content that contributed to audience milestones including:
- 10 million organic pageviews in a single month for KIOZ-FM (Rock 105.3), circa 2010–2011.
- #1 nationally for weekly unique visitors across Clear Channel/iHeartMedia’s radio station network, with KGB-FM recording over 150,000 unique visitors during January 8-14, 2012.
Video production was a major part of that work. I co-created and produced original series with radio personalities, including Babes & Bikes for 101.5 KGB and Heat of the Week, a hip-hop music show for JAM’N 95.7.
My production work included filming and editing interviews with entertainers such as Post Malone and David Blaine, along with creating supporting graphics. The David Blaine interview generated approximately 1 million organic views on YouTube.
I managed podcast content for several iHeartRadio stations in San Diego, including DSC Joke of the Day on 101.5 KGB and Frankie & Tati In The Morning on JAM’N 95.7.
On the digital marketing side, I helped establish and grow the stations’ social media presence during the early days of Facebook business pages and managed email marketing campaigns. I developed interactive local “Best Of” contests featuring burgers, burritos, beer, and other categories. These campaigns encouraged community participation and generated substantial website traffic.
Those experiences shaped how I approach projects today, from developing an idea and producing the content to planning how it reaches an audience.
For years, Redideo was my artist identity, a name I used for personal creative projects. As businesses and agencies began hiring me for design, production, and marketing work, Redideo Studio grew into a creative agency that brought those skills together. I still take on occasional freelance projects with iHeartMedia.
Founder of Redideo Studio
As founder of Redideo Studio, I work directly with clients to develop creative solutions that combine branding, video production, web design, and marketing strategy. I also operate two specialized brands through the studio.
Drone Company San Diego focuses on aerial photography and video for real estate, construction, automotive, and other commercial projects. As an FAA Part 107 certified drone pilot, I handle project planning, flight operations, and post-production to create footage and imagery suited to each client’s needs.
San Diego Web Design Company focuses on custom WordPress websites, local SEO, hosting, and ongoing website support for small businesses. I combine design, content planning, and search visibility to help businesses communicate their services and connect with potential customers.
I believe creativity is more than aesthetics. It’s a way to solve problems and connect with audiences. My goal is to help businesses communicate effectively through thoughtful design and digital content that delivers measurable results.
Beyond Redideo Studio: Exploring New Creative Frontiers
Outside of Redideo Studio, I continue exploring different artistic mediums through Redideo Artworks, DeviantArt, ArtStation, and my virtual NFT art gallery.
These personal projects allow me to combine my traditional art background with digital technology and experiment with new creative techniques beyond client work.
Pushing Creativity Further with AI & Innovation
Creativity is always evolving. Emerging technologies continue to open new possibilities. I explore AI as another creative tool to experiment with ideas and streamline certain workflows while maintaining control over the creative process.
I don’t see AI as a replacement for creativity or human experience. It has its strengths and limitations. Whether in branding, video production, or digital content, my focus remains on combining artistic instinct with technical expertise to create meaningful work.
What’s Next?
After more than 20 years in creative and digital media, I’m still driven by the same curiosity that got me started. There’s always something new to learn and another idea worth exploring. I look forward to continuing that journey through my artwork and the projects I take on at Redideo Studio.
If you’re looking for someone who brings artistic vision and practical experience to the table, let’s talk. Creativity isn’t just what I do. It’s who I am.
Clients & Collaborations
Daniel has collaborated with a diverse range of clients, from local businesses to globally recognized brands.
Daniel's Certifications & Education
Continuous learning and professional development are important. View these key certifications and degrees that highlight expertise:
Current Certification
- FAA Part 107 Remote Pilot Certificate, issued February 2022; recurrent training completed in 2026
Education
- Bachelor of Fine Arts in Photo New Media, Kansas City Art Institute
- Associate of Applied Science in Graphic Communications, St. Louis Community College
Past Certifications & Training
- Google Ads Search Certification, June 2022
- Google Ads Video Certification, June 2022
- Google My Business (Google Business Profile), June 2022
- Amazon Web Services Cloud Practitioner, June 2020
Professional Memberships
I’m an active member of Professionals with Purpose, a San Diego nonprofit that brings professionals together through networking events and charitable fundraising. The organization supports local causes while fostering meaningful business relationships.
Learn more at sdprofessionalswithpurpose.com.
In The Press
Daniel has been featured in local media for his creative work and professional expertise. His interviews and articles explore art, digital media, emerging technology, and the creative industry.
Featured Writing Platforms
My articles and creative work have appeared across several publishing platforms, including:
Connect with Daniel
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Have questions or want to collaborate? Get in touch here.