Redideo Studio helped bring Go Go Pedicabs to life as a new pedicab ride and tour company in Kansas City.
The project included creative direction, logo design, a mobile-friendly website, keyword research, SEO, pedicab wrap graphics, and business guidance.
Creating a Luxurious and Fun Brand
Go Go Pedicabs uses nice, high-quality pedicabs, so the brand needed to match the experience.
The creative direction combines a luxurious feel with a fun and energetic personality. It was designed to appeal to people looking for a comfortable ride and an enjoyable way to explore Kansas City.
This direction guided the logo, colors, website, messaging and pedicab wrap graphics.
Logo Design and the “GO” Web Icon
Based on the client’s goals, preferred visual style and color scheme, Redideo Studio created numerous logo concepts before narrowing them down to four finalists.
From those four designs, one final logo was selected for the Go Go Pedicabs brand.
Selected Logo System
The selected logo was prepared for both light and dark backgrounds.
A matching “GO” web icon was also created for smaller digital spaces.
Keyword Research, Local SEO and Google Business Profile Optimization
Keyword research is one of the most important steps before building a website or any other digital property that needs to be found through search engines and AI platforms.
Redideo Studio researched how people search for pedicab rides, fun tours and local transportation in Kansas City. This gave the project a clear direction before the website was built.
The findings guided the page layout, headings, written content and destination information. We also optimized the Go Go Pedicabs Google Business Profile to better represent its services and improve its local search visibility.
The SEO work included:
- Local keyword research based on customer search behavior
- A search-friendly page title and meta description
- Clear heading and section organization
- Kansas City service area and destination content
- Google Business Profile category selection
- Keyword-focused GBP services and descriptions
A Website Designed for People on the Go
The Go Go Pedicabs website was designed for customers who may already be out exploring Kansas City.
Someone may visit the site after leaving a restaurant, attending an event or deciding they need a ride to another part of the city. The mobile-friendly design makes important information easy to find on the go.
Built to be ADA compliant, the website provides a more accessible experience for visitors with disabilities.
The website carries the same luxurious and fun personality established through the branding. Its colors, graphics and messaging create a consistent experience from the logo to the website.
Go Go Pedicabs launched with a one-page WordPress website, which works well for small businesses just getting started.
WordPress also allows the website to grow with the business. New pages for tours, destinations, booking information and FAQs can be added later.
The navigation and calls to action were kept simple and clear.
Customers can quickly find everything they need in one place, including:
- Ride and tour information
- Operating hours
- Areas and destinations served
- Contact information
- Details about the pedicab experience
Go Go Pedicabs Responsive Website Design Shown on Desktop, Tablet, and Mobile Device
Go Go Pedicabs Website Virtual Tour
Pedicab Wrap Graphics
The pedicabs are also moving advertisements. Redideo Studio designed wrap graphics that carry the brand from the website onto the streets of Kansas City.
The graphics use the same colors, logo and visual style as the rest of the brand. The rear design includes a trackable QR code that directs people to the website. Visits from the QR code appear separately in Google Analytics, making it possible to measure website traffic generated by the wrap and better evaluate its success and ROI.
The wrap graphics have been designed but haven’t been installed on the pedicabs yet.
Go Go Pedicabs Rear Wrap Design with Trackable QR Code
Go Go Pedicabs Front Wrap Design
Bring Your Business to Life
Launching a new business? Redideo Studio can connect your branding, website design, SEO and real-world graphics from the start.
We’re a San Diego creative agency helping small businesses with branding, websites, video production, content, marketing strategy and search visibility.
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About The Author
With 20+ years in digital media and marketing, Daniel Travers is the visionary of Redideo Studio, a San Diego-based creative agency. His expertise spans creative & marketing services, video production, website design, social media, and more.
Daniel’s experience includes working with brands such as iHeartMedia, Disney, Lexus, and more.
He holds a BFA in Photo New Media from the Kansas City Art Institute, along with an AAS in Graphic Communications from St. Louis Community College.
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