JAM’N 95.7's Hip Hop Showcase: Uniting San Diego's Talent
With the help of teamwork and talented people, we produced San Diego’s Hip Hop Show, “Heat of The Week” which was featured on iHeartRadio JAM’N 95.7’s website.
The concept and goal was to create a unique website feature that connects and promotes the San Diego hip hop community, drives traffic to the JAM’N 95.7 website, and increases brand awareness for the radio station.
I approached on-air talent Beto Perez to host the San Diego hip hop feature and then we later added Snoop Dogg and Dr Dre’s: DJ JAM to help. Our team solicited local talent to be on the show via the JAM’N 95.7 website and networking. We then set up rounds and interviews for the artists and music producers to participate in to showcase their talents. The feature is still alive and evolving today!
As the show Producer, I was responsible for:
- Branding and marketing of the feature (logo creation)
- Shooting and editing the episodes
- Posting the episodes on the JAM’N 95.7 web site
- Posting and promoting on JAM’N 95.7’s social media (Facebook, Twitter, Instagram)
- Coordinating audio engineers
- Coordinating talent and legal documents
Video Teasers Posted On Social Media
Full Episode Example Posted on JAM’N 95.7's Website
If you made it this far, thanks for checking it out!
About The Author
With 20+ years in digital media and marketing, Daniel Travers is the visionary owner of San Diego’s Redideo Studio. His expertise spans digital marketing, website design, video production, social media, and creative services.
He holds a BFA degree in Photo New Media from the Kansas City Art Institute, along with an AAS in Graphic Communications from St. Louis Community College.
Upon his arrival in San Diego, Daniel became an integral part of an exceptionally successful digital team at iHeartMedia for nearly 14 years. During this time, he spearheaded the creation of multimedia content that consistently achieved millions of organic monthly views.
Daniel’s collaborative work has also extended to renowned brands such as Disney, Hyundai, KIA, and more. You can contact him here.