While working at iHeartMedia in San Diego, California, I created these augmented reality filters that can be used on either Instagram or Facebook.

Social media filters are a great way to promote an event you may be having or even just your brand in general. It’s a way for followers to interact, have some fun and potentially go viral. They usually lean towards a younger demographic, but can still be exciting for everyone.

One of the tools used to create the augmented reality filters is a program called Spark AR which is made by Meta.

Below are a few examples of the initial filters I designed, and the possibilities for creative use are virtually limitless!

Top 40 Radio Station: Channel 93.3 in San Diego, California:

The filter was created to be used at a St Patrick’s Day annual event called ShamROCK and also to help promote the new morning show.

The concept was to have something fun that listeners could interact with. The station would repost them to their social media if participants used a specified hashtag and it was also to be used at an annual event the station is involved with.

You will need to be on a mobile device with a camera and have Instagram installed to use it. Try it here.

Hip Hop and R&B Radio Station: JAM’N 95.7

The filter was created to help promote the new morning show.

This was the first one I ever did and the “Who will you meet?” or “What are you?” answer concept was really popular prior to us posting.

You will need to be on a mobile device with a camera and have Instagram installed to use it. Try it here.

San Diego’s Rock Station: Rock 105.3

Filter created for St Patrick’s Day event Kegs and Eggs with the morning show.

The idea was that you were inside of a green juice (beer) and it was created to be used at an event.

You will need to be on a mobile device with a camera and have Instagram installed to use it. Try it here.

See reviews for Digital Marketing in San Diego, California.

Elevate Your Marketing Game with Custom AR Filters

Augmented reality filters have emerged as a potent and captivating marketing tool in the realm of social media. By seamlessly integrating branded filters into users’ experiences, companies can forge a deeper connection with their audience and enhance brand awareness. These filters not only entertain and engage users but also encourage them to actively participate in a brand’s narrative.

The interactive nature of AR filters fosters user-generated content, which in turn can go viral, amplifying the brand’s reach and impact. To unlock the full potential of this innovative marketing strategy, businesses should start implementing AR filters today. Try incorporating your brand’s personality into a custom AR filter, and watch as your audience becomes your brand ambassadors. Engage with your customers in a whole new way!

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