These motion graphics and videos were created to pre-roll before the live audio streams in the iHeartRadio player for stations in San Diego, California.

Motion graphics play a pivotal role in modern marketing strategies, offering a dynamic and engaging way to captivate audiences. In the context of iHeartRadio’s marketing efforts for San Diego stations, motion graphics serve as a powerful tool to grab viewers’ attention before they dive into live audio streams. These visually appealing animations and videos can be tailored to convey station branding, highlight upcoming shows or promotions, and create a seamless transition into the audio content. By blending creativity with technology, motion graphics not only enhance the user experience but also reinforce brand identity, making them an indispensable asset in the ever-evolving world of digital marketing.

Under the direction of the Director of Marketing, I animated and edited together the graphics and stock footage that I was provided. A few of the motion graphics clips were existing pieces I had already created for particular radio stations using Adobe After Effects, Premiere Pro, Photoshop, and Illustrator. A few of the personalities were shot on a green screen and were keyed out using the Keylight plug-in. The audio was created by sound design and radio imaging employees of iHeartRadio.

These are the San Diego, California iHeartRadio stations in order of appearance:

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