Promotional Videos & Hashtag Campaign For iHeartRadio Concert

(updated September 28, 2023)

In the world of entertainment, the synergy between promotional videos and hashtag campaigns yields highly effective results.

They bridge the gap between fans and their favorite artists and events, sparking excitement.

Case in point: Channel 933’s (iHeartRadio) 2015 Summer Kick Off Concert at the Sleep Train Amphitheatre in Chula Vista, California.

The goal? Generate excitement and prepare the groundwork for a memorable evening of music, all with the help of on-site event videos and branding hashtag initiatives.

The concert featured a star-studded lineup, including David Guetta, Pitbull, Jason Derulo, Meghan Trainor, Prince Royce, Fifth Harmony, and Echosmith.

Such diversity promised a night catering to every musical taste, from dance enthusiasts to indie lovers.

Here are examples of video production and motion graphics used to create visuals that effectively conveyed the promotion to viewers.

Fans joined a social media frenzy, sharing and discussing videos using a dedicated hashtag, increasing the event’s online presence. The marketing technique for Channel 933 didn’t just create brand awareness; it etched the concert into music history, proving that a well-executed promo campaign holds timeless power.