Promo videos are a great way to get the attention of your audience.
At iHeartMedia San Diego, located at 9660 Granite Ridge Dr, San Diego, CA 92123, my role involved videography, video editing, and post-production, with a focus on creating promotional video content for social media and television. These projects were a key component of iHeartMedia’s marketing strategies for its radio stations.
Each promotional video project presented unique challenges, which kept the work dynamic and engaging. My responsibilities typically included video shooting, post-production editing, motion graphics creation, and occasionally directing and audio imaging. Collaborating with a talented team of professionals further enhanced the creative process.
I utilized the Adobe Creative Cloud suite for all production needs, including Premiere Pro, After Effects, Photoshop, Illustrator, and Audition. Below are examples showcasing my expertise in creating effective promotional videos for marketing purposes.
‘Welcome Home DSC’ Wizard of Oz Spoof
This promo video was used to help promote the return of the DSC radio morning show on San Diego’s Classic Rock Radio Station 101KGB. Our Director of Marketing thought of the concept and I helped manifest the vision with my video and production knowledge. We utilized a green screen for the opening shots and the audio at the end was provided by our amazing audio imaging team.
San Diego Padres ‘Mexican Heritage Weekend’ with Geena The Latina of Channel 93.3
Shot on a green screen, the on-air morning show talent helped promote special events planned by the Padres marketing team. The completed promo video was then distributed on Facebook targeting specific demographics.
JAM’N 95.7 with Pro Wrestler Rey Mysterio
Professional wrestler Rey Mysterio came to the radio station to promote a charity event on-air he was having in San Diego. Rey has a HUGE following and we thought it would help bring more attention to his event by creating this video skit. We published the video on the JAM’N 95.7 website next to information about the upcoming fundraiser. Our Director of Marketing thought of the idea and I helped bring it to life.
Client Testimonials for San Diego Video Production
Valerie C
“Daniel has done a great job with helping the brand I manage elevate our social media advertisements. He is a very skilled videographer and editor and an excellent source of information and advice when it comes to digital marketing. I highly recommend him and will continue to work with him in the future! 🙂 Thanks Daniel!”
Kevin Z
“Daniel is THE MAN! He helped me produce a couple of videos for my clients. He gave great direction, is VERY creative, great with people and got the project done on time. I highly recommend Redideo Studio for your next project!”
Amanda A
“Super fast turn around. Very professional and well done. The client only requested one small revision, which was turned around in less than 24 hours. The shoot was on a Monday and we had approved creative ready for launch by Wednesday. One of our local radio DJ’s needed help shooting a video for social for an endorsement client. The client was extremely happy with the outcome. Highly recommend. Will be using again. Thanks Daniel!”
Need help with videography, editing, or video marketing?
If you’re in search of a skilled videographer, expert editor, or comprehensive video production and marketing assistance, your quest ends here. Redideo Studio is dedicated to turning your video aspirations into reality. We bring creativity, precision, and experience to every project, ensuring your vision is executed flawlessly.
Don’t miss the chance to harness the power of impactful video content. Contact us today, and let’s collaborate to create visually stunning and compelling videos that resonate with your audience.
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About The Author
With 20+ years in digital media and marketing, Daniel Travers is the visionary of Redideo Studio, a San Diego-based creative agency. His expertise spans digital marketing, website design, video production, social media, and creative services.
Daniel’s collaborative work includes renowned brands such as iHeartMedia, Disney, Hyundai, KIA, and more.
He holds a Bachelor of Fine Arts in Photo New Media from the Kansas City Art Institute, along with an Associate of Applied Science in Graphic Communications from St. Louis Community College.
Find Daniel on LinkedIn | Instagram | X | YouTube | MuckRack
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