TV Commercial Production: iHeartRadio Station Launch

When JAM’N 95.7 (KSSX) joined iHeartRadio’s lineup in San Diego, the goal was to create instant brand recognition. As a throwback hip-hop and R&B station, it needed a commercial that matched the energy of the music while introducing the station to listeners. A fast-paced, visually engaging video was the perfect way to cut through the noise.

Broadcasting from iHeartRadio’s San Diego headquarters at 9660 Granite Ridge Dr, San Diego, California, the station set out to establish its new presence through a multi-platform video marketing campaign.

Rather than relying on traditional on-location footage, the commercial was built using high-impact motion graphics and sound design, designed to bring the essence of JAM’N 95.7 to life.

• San Diego landmarks, like Coronado Bridge, were seamlessly integrated with illustrated visuals of the station’s featured artists, creating a strong connection between the city and the music.
• Custom sound design used beats and effects that aligned with JAM’N 95.7’s throwback hip-hop and R&B theme.
• Artists from the station’s playlist were prominently featured, reinforcing the connection between the commercial’s visuals and the music that listeners would hear on the air.

By blending recognizable elements of San Diego with the culture of throwback hip-hop and R&B, the commercial created a visually dynamic and immersive experience that resonated with both longtime fans and new listeners.