The Power of Video in Launching a Radio Station

When JAM’N 95.7 (KSSX) joined iHeartRadio’s lineup in San Diego, the goal was to create instant brand recognition. As a throwback hip-hop and R&B station, it needed a commercial that matched the energy of the music while introducing the station to listeners. A fast-paced, visually engaging video was the perfect way to cut through the noise.

Broadcasting from iHeartRadio’s San Diego headquarters at 9660 Granite Ridge Dr, San Diego, California, the station set out to establish its new presence through a multi-platform video marketing campaign.

Watch the Commercial

Motion Graphics & Sound Design That Hit the Right Beat

Rather than relying on traditional on-location footage, the commercial was built using high-impact motion graphics and sound design, designed to bring the essence of JAM’N 95.7 to life.

  • San Diego landmarks, like Coronado Bridge, were seamlessly integrated with illustrated visuals of the station’s featured artists, creating a strong connection between the city and the music.
  • Custom sound design used beats and effects that aligned with JAM’N 95.7’s throwback hip-hop and R&B theme.
  • Artists from the station’s playlist were prominently featured, reinforcing the connection between the commercial’s visuals and the music that listeners would hear on the air.

By blending recognizable elements of San Diego with the culture of throwback hip-hop and R&B, the commercial created a visually dynamic and immersive experience that resonated with both longtime fans and new listeners.

Multi-Platform Distribution – TV, Digital, and Social

A strong launch campaign goes beyond a single platform. This commercial was strategically optimized to reach audiences across multiple channels, ensuring JAM’N 95.7 connected with listeners wherever they consumed content.

Television & Streaming

  • TV Broadcast – Aired on Cox San Diego, reaching local television audiences.
  • Pre-roll ads – Featured on iHeartRadio streaming platforms to engage digital viewers.

Social Media Distribution

In addition to television and streaming, the full 30-second video was distributed across Facebook, Instagram, and Twitter (now X) to maximize reach within the San Diego market.

The goal was to ensure visibility across multiple platforms, meeting listeners where they were most active.

Client Testimonials for Video

valerie cortez digital marketing review

Valerie C

5 star reviews

“Daniel has done a great job with helping the brand I manage elevate our social media advertisements. He is a very skilled videographer and editor and an excellent source of information and advice when it comes to digital marketing. I highly recommend him and will continue to work with him in the future! 🙂 Thanks Daniel!”

kevin zurek video review

Kevin Z

5 star reviews

“Daniel is THE MAN! He helped me produce a couple of videos for my clients. He gave great direction, is VERY creative, great with people and got the project done on time. I highly recommend Redideo Studio for your next project!”

amanda allen video production review

Amanda A

5 star reviews

“Super fast turn around. Very professional and well done. The client only requested one small revision, which was turned around in less than 24 hours. The shoot was on a Monday and we had approved creative ready for launch by Wednesday. One of our local radio DJ’s needed help shooting a video for social for an endorsement client. The client was extremely happy with the outcome. Highly recommend. Will be using again. Thanks Daniel!”

happy business people

Need High-Impact Video for Your Brand?

A strong brand video isn’t just about flashy visuals - it’s about creating an experience that sticks with your audience.

Whether you’re launching a brand, promoting an event, or looking to stand out, high-quality motion graphics and sound design can transform your marketing strategy.

Ready to create a high-energy, engaging video? Let’s talk about your next project.

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