Media Package for Lexus El Cajon’s Remodel
At Redideo Studio, we partnered with iHeartMedia San Diego and Lexus El Cajon, located at 1001 Arnele Ave, El Cajon, CA 92020, to create a comprehensive media package showcasing the dealership’s newly remodeled showroom and service area.
Our goal was to highlight their exceptional service, modern upgrades, and luxurious offerings through a combination of seasonal and evergreen content, ensuring long-term marketing value.
Services Provided
We delivered a full suite of creative services, including:
- Video Production: Videography and video editing, captivating stories through dynamic visuals.
- Photography: High-quality images of the dealership, vehicles, and service areas.
- Drone Photography & Video: Aerial views showcasing the stunning remodel.
- Motion Graphics: Adding animated elements to enhance video storytelling and highlight key features.
- Graphic Design: Cohesive branding across all media.
- 360 Photography: Immersive interior views for SEO and social media.
Media Deliverables
Social Media Videos
1. "December To Remember" Seasonal Campaign with Local Influencer
A festive video featuring Delana Bennett, highlighting Lexus El Cajon’s holiday offers and the joy of driving a Lexus during the season.
Benefit: Boosts holiday sales and creates emotional connections with viewers.
2. Showcasing Lexus GX Model with Local Influencer
Featuring Delana Bennett of Star 94.1, this video spotlighted the GX model, highlighting its sleek design and performance.
Benefit: Engages social audiences with a personal touch, increasing brand trust and vehicle interest.
3. Exceptional Service with Local Influencer
This video focused on Lexus El Cajon’s customer-first approach, showcasing their remodeled service area and top-notch care.
Benefit: Reinforces customer loyalty and attracts new clients seeking a premium service experience.
Connected TV/Over The Top Marketing Videos
1. "December To Remember" Seasonal Promotion with Local Influencer
A 30-second ad showcasing the holiday campaign, emphasizing seasonal offers and the luxury of driving a Lexus with Delana Bennett.
Benefit: Drives seasonal engagement and increases foot traffic during peak holiday shopping periods.
2. Exceptional Customer Service with Local Influencer (Evergreen)
A 30-second ad designed for year-round use, highlighting the remodeled showroom and Lexus El Cajon’s outstanding service with Delana Bennett.
Benefit: Provides continuous brand exposure on streaming platforms, reaching a wider audience.
Edited Photos
We provided professional images of the dealership, vehicles, and employees. These were used for email marketing, helping Lexus El Cajon maintain a polished, professional image in their communications.
Benefit: Increases open rates and click-throughs by making email content visually appealing and relevant.
360 Interior Photo
An immersive 360-degree photo of the remodeled showroom, helping local SEO on Google Maps and designed to stand out on Facebook.
Benefit: Enhances online visibility and gives potential customers a virtual tour, driving more in-store visits.
San Diego Client Testimonials
Valerie C
“Daniel has done a great job with helping the brand I manage elevate our social media advertisements. He is a very skilled videographer and editor and an excellent source of information and advice when it comes to digital marketing. I highly recommend him and will continue to work with him in the future! 🙂 Thanks Daniel!”
Kevin Z
“Daniel is THE MAN! He helped me produce a couple of videos for my clients. He gave great direction, is VERY creative, great with people and got the project done on time. I highly recommend Redideo Studio for your next project!”
Amanda A
“Super fast turn around. Very professional and well done. The client only requested one small revision, which was turned around in less than 24 hours. The shoot was on a Monday and we had approved creative ready for launch by Wednesday. One of our local radio DJ’s needed help shooting a video for social for an endorsement client. The client was extremely happy with the outcome. Highly recommend. Will be using again. Thanks Daniel!”
Ready to Transform Your Brand?
Redideo Studio specializes in creating impactful media packages tailored to your business goals.
Whether you need video production, photography, motion graphics, or 360 visuals, we’re here to help you stand out.
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About The Author
With 20+ years in digital media and marketing, Daniel Travers is the visionary of Redideo Studio, a San Diego-based creative agency. His expertise spans digital marketing, website design, video production, social media, and creative services.
Daniel’s collaborative work includes renowned brands such as iHeartMedia, Disney, Hyundai, KIA, and more.
He holds a Bachelor of Fine Arts in Photo New Media from the Kansas City Art Institute, along with an Associate of Applied Science in Graphic Communications from St. Louis Community College.
Find Daniel on LinkedIn | Instagram | X | YouTube | MuckRack
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