What Is An OTT?
First, let’s break down what OTT is all about! Over-the-Top (OTT) videos are digital content delivered directly through the internet – no need for cable or satellite. This gives viewers the freedom to watch what they want, when they want, and on any device.
OTT’s flexibility is a huge win. Viewers aren’t tied to TV schedules or forced to sit through endless ads. Instead, they enjoy a more personalized experience. For advertisers, OTT offers unique opportunities to connect, allowing for highly targeted and interactive ads. You can even include CTAs like QR codes, making it easy for viewers to scan and take action immediately. It’s no wonder OTT has become a go-to tool in digital marketing today.
Launching Wyyerd Fiber's OTT Video Campaign
Now that we know what OTT is, let’s dive into how we brought this concept to life for Wyyerd Fiber!
Wyyerd Fiber, an internet service provider operating in California and Arizona, needed a creative push for their new San Diego location. In collaboration with iHeartMedia San Diego, Redideo Studio produced a dynamic video marketing campaign tailored for OTT platforms, which offered the perfect medium to reach a targeted, tech-savvy audience directly on their devices.
This campaign didn’t just showcase Wyyerd Fiber’s services; it spotlighted their commitment to the local community with testimonials and visuals that resonated with San Diego viewers. The OTT format allowed us to incorporate interactive elements like QR codes, making it easy for viewers to connect with Wyyerd Fiber in real time.
The results? Positive client feedback reinforced the value of our localized, quality-driven approach. This campaign exemplifies Redideo Studio’s expertise in producing impactful, targeted content that engages audiences and drives results in today’s digital landscape.
Wyyerd Fiber is located at 401 Mile of Cars Way Suite 101, National City, CA 91950.
Services Provided: Pre & Post Video Production including Videography, Script Consultation & Editing, Motion Graphics, and Graphic Design
OTT Video Campaign Examples
Testimonials for OTT Video Production Services
Valerie C
“Daniel has done a great job with helping the brand I manage elevate our social media advertisements. He is a very skilled videographer and editor and an excellent source of information and advice when it comes to digital marketing. I highly recommend him and will continue to work with him in the future! 🙂 Thanks Daniel!”
Kevin Z
“Daniel is THE MAN! He helped me produce a couple of videos for my clients. He gave great direction, is VERY creative, great with people and got the project done on time. I highly recommend Redideo Studio for your next project!”
Amanda A
“Super fast turn around. Very professional and well done. The client only requested one small revision, which was turned around in less than 24 hours. The shoot was on a Monday and we had approved creative ready for launch by Wednesday. One of our local radio DJ’s needed help shooting a video for social for an endorsement client. The client was extremely happy with the outcome. Highly recommend. Will be using again. Thanks Daniel!”
Start Your OTT Video Campaign Today
If you’re looking for expert assistance in creating and effectively distributing your OTT video content, we’re here to help you every step of the way.
Redideo Studio is dedicated to ensuring your content reaches your target audience seamlessly, maximizing the impact of your message.
Don’t miss the opportunity to harness the power of OTT videos for your business or content goals.
Contact us today to discuss your needs and take the first step toward creating captivating and impactful OTT video content.
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About The Author
With 20+ years in digital media and marketing, Daniel Travers is the visionary of Redideo Studio, a San Diego-based creative agency. His expertise spans digital marketing, website design, video production, social media, and creative services.
Daniel’s collaborative work includes renowned brands such as iHeartMedia, Disney, Hyundai, KIA, and more.
He holds a Bachelor of Fine Arts in Photo New Media from the Kansas City Art Institute, along with an Associate of Applied Science in Graphic Communications from St. Louis Community College.
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