Digital Marketing Success for San Diego’s Classic Rock Station 101KGB

Digital Marketing & Webmaster Contributions to 101KGB San Diego

As the owner of Redideo Studio and a seasoned professional in digital media, I’m proud to share my experience as a webmaster for 101KGB, “San Diego’s Classic Rock” radio station, which is part of the iHeartRadio network, broadcasting at 101.5-FM in San Diego.

I was employed by iHeartMedia (formerly Clear Channel Media & Entertainment) for approximately 13 years. During this time, I assisted in supporting a cluster of seven San Diego radio stations, including Channel 93.3, Star 94.1, JAM’N 95.7, 600 KOGO News Radio, XTRA Fox Sports 1360, 101KGB, and Rock 105.3.

Collaborating with a talented and dynamic team, I contributed to the San Diego market’s success in winning national awards and played a pivotal role in implementing social media strategies across the cluster. Some notable web features I developed include cluster-wide initiatives such as San Diego’s Best Burger, the hip-hop feature Heat of the Week, and the popular Babes and Bikes series.

Responsibilities as Digital Content Manager for 101KGB

Managing the overall design, user experience, and functionality of the website, including graphic design.
Creating original content, such as articles, videos, photos, graphics, and interactive contests.
Producing promotional and sales videos for events and campaigns.
Coordinating on-air and online contests programming.
Driving search engine optimization (SEO) initiatives.
Crafting and distributing e-mail marketing campaigns.
Managing social media in alignment with both local and national promotions.
Monitoring the internet audio stream to ensure consistent ad deliverables and quality.
Providing technical support for on-air talent.

This role allowed me to blend technical expertise with creative vision, working closely with both internal teams and external partners to deliver exceptional digital experiences for 101KGB’s audience.

Example of the 101KGB "San Diego’s Classic Rock" Weekly Email Newsletter

I produced professional marketing videos to promote station events and campaigns.

It was an honor to contribute to the 101KGB Sky Show, a renowned San Diego tradition. Following the Marketing Director’s vision, I crafted the project using Adobe Creative Suite, collaborating with in-house voice talent to bring it to life.