We’re based in San Diego, and our creative agency services include branding and web design nationwide.
Perfect Touch Painting is a St Louis painting company that needed a brand that feels clean, confident, and easy to trust at a glance. We started with branding first (logo system, badge, colors, type, icons), then rolled it into a simple, conversion-focused website that matches the look and voice.
Branding First: A Clean, Trustworthy Look
We built the brand around a “fresh paint” feel: lots of off-white space, clean lines, and a tidy layout that reads professional fast. The goal was simple: make the business look established and dependable without clutter or noise.
Logo Design: Two Variations for Different Uses
We created a logo system with two clear variations so the brand works everywhere, not just in one perfect spot.
Badge Logo (Primary Mark)
This is the clean standalone badge used for small spaces and everyday branding, like website headers, social profiles, print, and signage.
Badge + Painter Character (Brand Character Version)
This version adds the painter character holding a brush and roller. It’s used when the brand needs more personality and a more “trade-forward” visual, like hero sections, service promos, or featured graphics.
Color, Typography, and Icons: Off-White and Blue, Built for Trust
We anchored the palette with white, off-white, and blues to signal cleanliness, professionalism, and trust. The layout uses clear sections, clean spacing, and simple lines so the brand feels crisp and organized.
For typography, we chose a bold, trustworthy font that aligns with the logo’s weight and presence. The brand voice is straight to the point on purpose, because clarity builds confidence, and confidence gets quote requests.
To make services easier to scan, we also created a custom icon set that matches the logo style and overall brand system. These icons support quick decision-making without forcing people to read a wall of text.
Website Design: Built to Match the Brand
Website design, local SEO, AI visibility, web hosting, and email services were handled through our vertical brand, SD Web Co.
The site follows the branding rules: clean layout, off-white space, clear sections, and an easy path to request a quote.
It’s designed to feel simple, polished, and familiar, so visitors don’t overthink the next step.
We kept the website design intentionally supportive of the brand, not the main event. The branding leads, the website delivers.
Client Testimonials
Valerie C
“Daniel has done a great job with helping the brand I manage elevate our social media advertisements. He is a very skilled videographer and editor and an excellent source of information and advice when it comes to digital marketing. I highly recommend him and will continue to work with him in the future! 🙂 Thanks Daniel!” – Google Business Profile
Adriana G
“Daniel is a very creative person with a great business acumen. He helped my company come up with a name that will increase SEO and created a unique logo that everyone in the company loved. He is friendly, on time and very professional. I would highly recommend his services.” – Google Business Profile
Alex W
“Daniel is my go-to resource for all things Digital – Graphic Design, Video Production and Website / Word Press Development. He’s both an Artist and a Strategist, and he’s always my first call when I need quality work at affordable rates.” – Google Business Profile
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About The Author
With 20+ years in digital media and marketing, Daniel Travers is the visionary of Redideo Studio, a San Diego-based creative agency. His expertise spans digital marketing, website design, video production, social media, and creative services.
Daniel’s collaborative work includes renowned brands such as iHeartMedia, Disney, Lexus, and more.
He holds a BFA in Photo New Media from the Kansas City Art Institute, along with an AAS in Graphic Communications from St. Louis Community College.
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