social media tips 2025

I’ve been working in social media for about 20 years, and let me tell you - things have changed a lot!

From the early days of MySpace to the TikTok takeovers of today, social media has transformed how we connect, share, and market.

As we dive into 2025, let’s talk about where your efforts should go to make the most impact in this ever-evolving space.

Hashtags Are Losing Power: Context Is What Counts

Back in the day, hashtags were the secret sauce to getting your content noticed. But in 2025, their influence has waned. Social platforms now prioritize context and value over trendy tags. The goal isn’t to game the algorithm but to create meaningful connections with your audience.

Here’s how to adapt:

  • Write captions that provide something useful or spark curiosity.
  • Use visuals and messaging that reflect your brand’s personality.
  • Focus on content that answers questions, solves problems, or tells a compelling story.

Retention Times Still Rule

One thing that hasn’t changed over the years? The importance of holding your audience’s attention. Retention is still king, and platforms reward content that keeps people watching, scrolling, sharing, or engaging longer.

How to keep people engaged:

  • Hook your audience in the first 3 seconds with an intriguing question or bold visual.
  • Break up text-heavy posts with snappy bullet points or eye-catching graphics.
  • Experiment with formats to see what resonates – analytics are your best friend.

Social Media and SEO Go Hand-in-Hand

Many overlook the significant impact social media has on search engine optimization (SEO). Search engines consider your brand’s entire online presence, including social activity. Notably, “52% of online brand discovery happens through social media, highlighting its role in enhancing brand visibility and searchability.” – WebFX

Leverage this by:

  • Optimizing social profiles to align with your brand’s goals and identity.
  • Sharing content that complements your website’s keywords and themes.
  • Strategically using links to drive traffic to your site and enhance engagement.

Where to Focus Your Social Media Efforts in 2025

Given the crowded social media landscape, concentrate on strategies that deliver the most value:

  1. Short-Form Video – Platforms like TikTok, Instagram Reels, and YouTube Shorts continue to dominate. Keep your videos authentic, engaging, and concise.
  2. Community Building – Social media is about fostering connections. Engage in conversations and respond to comments to cultivate a loyal following.
  3. Niche Platforms – Depending on your target audience, emerging or specialized platforms might offer better engagement opportunities.

The Big Picture

Over the past 20 years, social media has transformed from a novelty to an essential business tool. While platforms and trends evolve, the core principles of authenticity, connection, and value remain constant.

In 2025, success hinges on understanding your audience, aligning with your brand, and adapting to the ever-changing digital landscape. Social media’s role is continually shifting, presenting new and exciting opportunities.

Ready to enhance your social media strategy this year? Let’s make it happen!