Garden America is a nationally recognized terrestrial radio program dedicated to exploring the fascinating worlds of science and culture as they relate to gardening.
The show delivers valuable insights to its audience through live, interactive broadcasts every Saturday morning on social media, cultivating authentic and fulfilling gardening experiences for both novice and seasoned enthusiasts.
In addition to their live social media broadcasts, the show is distributed nationally over the air on Biz Talk Radio and they also offer a podcast accessible on all major platforms.
Broadcasts are live from the studios at iHeartMedia San Diego.
Challenges:
Garden America faced several challenges in expanding its online presence and maximizing its reach:
- Limited Online Visibility: The radio show had a dedicated following, but they struggled to gain significant traction in the online gardening community.
- Podcast Growth: The podcast needed to increase its listenership to match the show's terrestrial radio audience.
- Revenue Generation: Garden America was driven by a strong desire to enhance and expand its revenue streams.
- Social Media Presence: Establishing a robust social media presence played a pivotal role in engaging a wider audience and extending the show's reach to new geographical regions.
Strategy:
Garden America partnered with a digital marketing agency to implement a comprehensive strategy that addressed these challenges:
- Website Design: A modern, user-friendly website was created to showcase the show's content, episodes, and gardening resources.
- Social Media Growth & Management: Redideo Studio managed and grew Garden America's social media presence on platforms like Facebook, Twitter, and Instagram.
- Search Engine Optimization: SEO techniques were employed to improve the website's ranking on search engines, ensuring it appeared on the first page for relevant gardening and interest-based related search terms.
- Content Creation & Coordination: Consistent and engaging content was produced, including blog posts, articles, and videos, to keep the audience informed and entertained.
- Podcast Editing & Distribution: Podcast episodes underwent editing and were subsequently added to prominent podcasting platforms, effectively expanding its reach.
- Google AdSense Management: AdSense campaigns were implemented and optimized to maximize revenue from the website.
- Sponsor Relationships: New sponsors were sought, and existing relationships were strengthened through increased online exposure.
- Media Kit & Graphic Design: A media kit was created to showcase the show's achievements, monetize their services, and attract potential sponsors. Graphic design elements were used to maintain brand consistency.
Results:
The results of the Garden America digital marketing campaign were impressive:
- SEO Success: Garden America achieved first-page rankings on Google for several relevant interest-based search terms, significantly improving online visibility.
- Podcast Growth: The annual podcast growth rate soared to an impressive 325%, matching the success of the terrestrial radio show.
- Sponsorship Success: New sponsors were acquired due to increased online exposure, boosting the show's revenue.
- Google AdSense Revenue: The revenue generated through Google AdSense increased significantly, contributing to the show's financial success.
- Social Media Presence: Garden America's social media presence grew substantially, engaging a broader international audience.
- Media Recognition: Articles from Garden America were featured on the News Break news app, further expanding the show's reach and credibility.
Conclusion:
Garden America’s collaboration with Redideo Studio resulted in a remarkable transformation of its online presence and success in the gardening community. By implementing a comprehensive digital marketing strategy, Garden America achieved higher online visibility, podcast growth, sponsorship opportunities, and increased revenue. The success of this case study demonstrates the potential for terrestrial and digital radio programs to thrive in the digital age with the right online marketing strategies.
Ready To Ignite Your Digital Presence? Request A Consultation Today!
Take the first step towards unlocking your business’ full online potential by requesting a consultation. We’re here to listen to your goals, understand your challenges, and provide personalized strategies to drive your digital success. Don’t miss this opportunity to gain valuable insights and take your online presence to new heights. Request a consultation today and embark on a journey toward digital excellence.
-
Daniel does a fantastic job with websites. He's professional and very talented. I would highly recommend him for website design and online marketing in general.
George Ohnesorgen
October 2, 2024Daniel is amazing! His creativity is off the charts and helps drive business. I have known him for years and sent many happy clients. Can’t recommend him enough!
Ben Gingery
October 2, 2024Daniel at Redideo Studio is amazing! His digital marketing skills are top-notch, from website design to video production. His creative and effective strategies make a big difference. Plus, he's super... read more
Trinity Sullivan
August 2, 2024 -
Daniel at Redideo Studio offers fantastic creative agency services. Whether he's managing your digital marketing campaign, designing your website, or increasing your SEO, he and his team bring creativity and... read more
Cooper Matthijssen
July 30, 2024Daniel is my go-to for anything website design and/or marketing related. He’s got tons of experience and does quality work.
Ken “K.C.”
July 29, 2024This company did an amazing job with my Aerial photography job. There content was 10/10 and they were true professionals with the drone equipment. I cannot recommend them enough and... read more
Linda Morse
February 6, 2024 -
I’ve worked with Daniel to produce several OTT videos and he has been great every time, delivering quality videos with a quick turnaround. I’d recommend him to others looking for... read more
Sierra Billock
January 11, 2024Daniel was able to take our website and transform it from what I thought was a decent looking site that I designed myself to one that wows everyone who sees... read more
David Durra
January 3, 2024I trust Daniel to handle all of the video production for my individual clients. He is friendly, accessible, and beyond talented when it comes to feedback, advice, details, and execution.... read more
Carmel Cheely
December 27, 2023 -
Daniel has done a great job with helping the brand I manage elevate our social media advertisements. He is a very skilled videographer and editor and an excellent source of... read more
Valerie Cortez
December 3, 2023I really appreciate the website consulting advice. Daniel was really knowledgeable about all things SEO and digital marketing regarding our website and goals. He is professional and experienced. I would... read more
James Clark
December 3, 2023Excellent website designer in San Diego! He helped my cybersecurity company develop some UX internal client portals using bootstrap and did a great job. Highly recommend!
Mr Robot
December 3, 2023 -
Stellar customer service that produces Top Quality Web Design. I highly recommend you use Redideo Studio for your creative works and projects today.
concept X
November 3, 2023So grateful for Daniel @Redideo Studios for working with me to create my website. He came highly recommended and now I highly recommend. Daniel’s attention to service is unmatched in... read more
Tami Powers
October 3, 2023Really professional & easy to work with.
mic d
June 3, 2023
Share with others
About The Author
With 20+ years in digital media and marketing, Daniel Travers is the visionary of Redideo Studio, a San Diego-based creative agency. His expertise spans digital marketing, website design, video production, social media, and creative services.
Daniel’s collaborative work includes renowned brands such as iHeartMedia, Disney, Hyundai, KIA, and more.
He holds a Bachelor of Fine Arts in Photo New Media from the Kansas City Art Institute, along with an Associate of Applied Science in Graphic Communications from St. Louis Community College.
Need assistance with marketing?