Garden America: Growing Through Digital and Broadcast
Garden America, a nationally recognized radio program based in San Diego, California, provides expert gardening tips while connecting listeners to the science and culture behind horticulture.
The show delivers valuable insights to its audience through live, interactive broadcasts every Saturday morning on social media, cultivating authentic and fulfilling gardening experiences for both novice and seasoned enthusiasts. In addition to their live social media broadcasts, the show is distributed nationally over the air on Biz Talk Radio and offers a podcast accessible on all major platforms.
Broadcasting live from the studios at iHeartMedia San Diego, Garden America sought to expand its digital reach and engage a broader audience through enhanced online strategies.
Challenges
Garden America faced several challenges in expanding its online presence and maximizing its reach:
- Limited Online Visibility: The radio show had a dedicated following, but they struggled to gain significant traction in the online gardening community.
- Podcast Growth: The podcast needed to increase its listenership to match the show's terrestrial radio audience.
- Revenue Generation: Garden America was driven by a strong desire to enhance and expand its revenue streams.
- Social Media Presence: Establishing a robust social media presence played a pivotal role in engaging a wider audience and extending the show's reach to new geographical regions.
Strategy
Garden America partnered with Redideo Studio to implement a comprehensive strategy that addressed these challenges:
- Website Redesign: A sleek, user-friendly website was revamped to highlight the show's episodes, content, and gardening resources.
- Social Media Growth & Management: Redideo Studio managed and grew Garden America's social media presence on platforms like Facebook, Twitter, and Instagram.
- Search Engine Optimization: SEO techniques were employed to improve the website's ranking on search engines, ensuring it appeared on the first page for relevant gardening and interest-based related search terms.
- Content Creation & Coordination: Consistent and engaging content was produced, including blog posts, articles, and videos, to keep the audience informed and entertained.
- Podcast Editing & Distribution: Podcast episodes underwent editing and were subsequently added to prominent podcasting platforms, effectively expanding its reach.
- Google AdSense Management: AdSense campaigns were implemented and optimized to maximize revenue from the website.
- Sponsor Relationships: New sponsors were sought, and existing relationships were strengthened through increased online exposure.
- Media Kit & Graphic Design: A media kit was created to showcase the show's achievements, monetize their services, and attract potential sponsors. Graphic design elements were used to maintain brand consistency.
Website Redesign for Garden America
Results
The marketing campaign achieved notable results:
- SEO Success: Garden America achieved first-page rankings on Google for several relevant interest-based search terms, significantly improving online visibility.
- Podcast Growth: The annual podcast growth rate soared to an impressive 325%, matching the success of the terrestrial radio show.
- Sponsorship Success: New sponsors were acquired due to increased online exposure, boosting the show's revenue.
- Google AdSense Revenue: The revenue generated through Google AdSense increased significantly, contributing to the show's financial success.
- Social Media Presence: Garden America's social media presence grew substantially, engaging a broader international audience.
- Media Recognition: Articles from Garden America were featured on the News Break news app, further expanding the show's reach and credibility.
Conclusion
Garden America’s collaboration with Redideo Studio resulted in a remarkable transformation of its online presence and success in the gardening community.
By implementing a comprehensive digital marketing strategy, Garden America achieved higher online visibility, podcast growth, sponsorship opportunities, and increased revenue.
The success of this case study demonstrates the potential for terrestrial and digital radio programs to thrive in the digital age with the right online marketing strategies.
San Diego Client Testimonials
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“Daniel has done a great job with helping the brand I manage elevate our social media advertisements. He is a very skilled videographer and editor and an excellent source of information and advice when it comes to digital marketing. I highly recommend him and will continue to work with him in the future! 🙂 Thanks Daniel!” – Google Business Profile
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“Daniel is a very creative person with a great business acumen. He helped my company come up with a name that will increase SEO and created a unique logo that everyone in the company loved. He is friendly, on time and very professional. I would highly recommend his services.” – Google Business Profile
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“Daniel is my go-to resource for all things Digital – Graphic Design, Video Production and Website / Word Press Development. He’s both an Artist and a Strategist, and he’s always my first call when I need quality work at affordable rates.” – Google Business Profile
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About The Author
With 20+ years in digital media and marketing, Daniel Travers is the visionary of Redideo Studio, a San Diego-based creative agency. His expertise spans digital marketing, website design, video production, social media, and creative services.
Daniel’s collaborative work includes renowned brands such as iHeartMedia, Disney, Hyundai, KIA, and more.
He holds a Bachelor of Fine Arts in Photo New Media from the Kansas City Art Institute, along with an Associate of Applied Science in Graphic Communications from St. Louis Community College.
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