Lexus Commercial for iHeartMedia San Diego & Lexus El Cajon

Introduction

When iHeartMedia San Diego and Lexus El Cajon approached us to create a video commercial for marketing the new Lexus GX 550 Overtrail, we knew it had to be more than another car ad. This vehicle deserved something that would stop people mid-scroll on social media and make them want to learn more.

Objectives and Challenges

Our mission was to highlight the luxurious Lexus SUV while capturing its off-road capabilities and premium design in a way that felt authentic and connected with the community.

We wanted visuals that stood out and kept the energy high for social media and connected TV (also known as OTT advertising).

There was no time to waste as we had to move quickly to meet the needs of both iHeartMedia San Diego and Lexus El Cajon.

Crafting the Story

We teamed up with iHeartMedia San Diego and Lexus El Cajon to shape a video script that captured the thrill of exploring new places in the GX 550. Forget the boring storyboards. We wanted viewers to feel the dust, the grit, and the excitement of taking the Overtrail off the beaten path.

Bringing the Vision to Life

Finding the right spot was a challenge. The team needed a location that felt rugged and remote but was close enough to San Diego to make the shoot work logistically.

After a lot of searching, an area east of Chula Vista off Proctor Valley Road stood out. This spot delivered exactly what was needed with its rocky trails and open views.

Using top-notch cameras and drones, the video production captured every angle of the GX 550 in action, from its sleek lines to the clouds of dust trailing behind it.

Getting "outdoorsy" for a client video shoot today. 🎬 #chulavista #videoproduction pic.twitter.com/avCPqHKdfr
— Redideo Studio - Creative Agency San Diego (@redideo) April 2, 2025

Voiceover by Delana Bennett

To bring the story home, Delana Bennett from Star 94.1 FM delivered the voiceover. Her voice gave the commercial the energy and local touch it needed to connect with viewers and bring the script to life for iHeartMedia San Diego and Lexus El Cajon.

Results and Impact

The finished piece was everything we wanted it to be. Bold, authentic, and completely on brand. It checked every box for social media and connected TV. The feedback from iHeartMedia San Diego and Lexus El Cajon confirmed that we hit the mark and delivered a commercial that drivers will not forget.