Aligning Eco Gardeners' Brand and Website with Their Eco-Friendly Values
Eco Gardeners, a family-owned, eco-friendly garden and landscaping design-build company, proudly serves the vibrant community of San Diego.
Located at 1525 Fort Stockton Dr, San Diego, CA 92103, and part of Mission Hills Nursery, they are known for their commitment to sustainable gardening practices and creating landscaping solutions that harmonize with nature.
Their expertise spans both garden design and full landscaping builds, offering tailored solutions that reflect their eco-conscious values.
Challenge
In a competitive market, Eco Gardeners faced the challenge of improving their digital presence and expanding their customer base.
Their website was outdated and not mobile-friendly, making it difficult for customers to access key information on the go. They also struggled with limited visibility on Google Business Profile, hindering their ability to attract new customers.
To stay competitive, Eco Gardeners needed to modernize their online presence, improve local search visibility, and enhance customer engagement to grow their business.
Solution
Eco Gardeners embarked on a transformative journey, partnering with Redideo Studio to revitalize their digital footprint.
Our goal was to update their website to better align with their eco-friendly values and improve their online discoverability, ensuring they could reach more customers and reflect their commitment to sustainability through a seamless digital experience.
The project focused on several key areas:
- Branding & Marketing Strategy: A comprehensive branding and marketing strategy was developed, aligning Eco Gardeners' messaging with their eco-friendly values. This strategy emphasized their commitment to sustainable landscaping practices.
- Website Design: There was a complete overhaul of Eco Gardeners' website, prioritizing mobile-friendliness, user experience, and aesthetic appeal. The new website showcased their portfolio, services, and eco-friendly approach.
- Google Business Profile Optimization: We optimized Eco Gardeners' Google Business Profile, ensuring accurate information, eye-catching visuals, and consistent engagement to improve local search visibility.
- Local Search Engine Optimization: The project included local SEO strategies to boost Eco Gardeners' rankings in local search results. This involved keyword optimization, content enhancements, and the creation of location-specific landing pages.
- Social Media Management: A vibrant social media strategy was developed to engage the target audience. Regular posts showcased their eco-friendly projects, gardening tips, and community involvement.
- Content Creation: High-quality, SEO-optimized content was crafted for the website and social media channels, positioning Eco Gardeners as an industry authority in sustainable landscaping.
- Web Hosting: Reliable web hosting services were provided to ensure the website's performance met the highest standards, minimizing downtime and optimizing loading speeds.
Before Website Redesign
(not mobile friendly)
After Website Redesign
(mobile friendly, easy to use, generates customer leads!)
Results After 3 Months
The collaboration between Eco Gardeners and Redideo Studio yielded remarkable results:
- Heightened Online Visibility: Eco Gardeners' website saw significant improvements in local search rankings, leading to a substantial increase in organic traffic and visibility in local search results.
- Business Expansion: Due to the surge in online inquiries and quote requests, Eco Gardeners acquired a new truck to accommodate additional service routes and hired a new employee to manage the increased workload.
- Continued Online Growth: Eco Gardeners' online presence continued to expand, consolidating their position as San Diego's go-to eco-friendly landscaping solution.
- Google Business Profile Success: Through ongoing optimization and active management, Eco Gardeners achieved prominent positions in local search results, improving their CTR and overall online performance.
Conclusion
Eco Gardeners' commitment to sustainability and eco-friendly landscaping was matched by their commitment to digital transformation.
By prioritizing branding, user experience, local SEO, and customer relations, they experienced substantial growth in both their online presence and business operations.
The partnership with a digital marketing agency empowered Eco Gardeners to excel in a competitive market while staying true to their eco-conscious values.
Today, Eco Gardeners is better equipped to serve their community, leading the way in sustainable landscaping practices with a thriving digital presence.
San Diego Client Testimonials
Valerie C
“Daniel has done a great job with helping the brand I manage elevate our social media advertisements. He is a very skilled videographer and editor and an excellent source of information and advice when it comes to digital marketing. I highly recommend him and will continue to work with him in the future! 🙂 Thanks Daniel!” – Google Business Profile
Adriana G
“Daniel is a very creative person with a great business acumen. He helped my company come up with a name that will increase SEO and created a unique logo that everyone in the company loved. He is friendly, on time and very professional. I would highly recommend his services.” – Google Business Profile
Alex W
“Daniel is my go-to resource for all things Digital – Graphic Design, Video Production and Website / Word Press Development. He’s both an Artist and a Strategist, and he’s always my first call when I need quality work at affordable rates.” – Google Business Profile
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About The Author
With 20+ years in digital media and marketing, Daniel Travers is the visionary of Redideo Studio, a San Diego-based creative agency. His expertise spans digital marketing, website design, video production, social media, and creative services.
Daniel’s collaborative work includes renowned brands such as iHeartMedia, Disney, Hyundai, KIA, and more.
He holds a Bachelor of Fine Arts in Photo New Media from the Kansas City Art Institute, along with an Associate of Applied Science in Graphic Communications from St. Louis Community College.
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